Chung Shan Concept Store, a regular chain, adopts “lessened” as the main idea for business operations. It removes excessive forms of expressions and elements so that its products can become the foreground and blend into the details of the space design. The textures presented by primitive materials, such as metal net, veneer, glass and cement coating, work well together to have their own dialogues. The natural and rustic brand spirit is thus conveyed. The indoor and outdoor boundary becomes blurred with the use of light and transparent partition elements. Even pedestrians can stop and relax for a while to enjoy this tiny oasis in a city by linking their sight with the penetrating light.
Taiwan, Taipei City